Sunday, 17 April 2011

An alternative to cotton for our swing tickets...

Before we got into the fashion industry, there were many things that we over looked and had no idea how much thought/discussion went into them. For example, who could reaslise that there would be so many factor’s in deciding how a swing ticket looks/what it is made from?

We have been thinking, and although at present we do use cotton is our collection, we wanted to start making small changes to how our business pushes forward into the future. So, we started by deciding that we wanted to use hemp for the string on our swing tickets.

Most people agree that hemp is one of the purest, most complete plants on Earth.

Hemp grows almost anywhere and requires no pesticides or fertiliser. The plant is good both for the soil and the atmosphere. The potential for Hemp is vast - including sustainable bio-mass (power) and bio-diesel (fuel).

Hemp not only makes an excellent source of textile fabric but it can be turned into paper. We didn’t realise but, many of the world's most famous historical works are actually written on hemp paper. Just call into your local museum and enquire, we guarantee you will find some hemp paper there!

As a brand, our current collection is made up of 50% Lycocell and 50% Cotton. We have been looking at ways to improve our use of cotton in our next collection. So, we have decided that instead of making new cotton garments we were going to produce more recycled cotton garments and cut back on the new.

Our spring 2012 collection will be made up of approx 10% Lycocell, approx 40% recycled cotton, 20% new cotton garments and 30% mixed/other fibres.

We are also promising to invest into looking at producing clothing using hemp and other natural fibres...but, for the time being and I hope you will agree it's the little changes that help, we have decided that at least for now, the string for our swing tickets will be made out of 100% hemp tweed and will come in white to match the card (which can be recycled) and our label (which is made from woven fibres).

Please get in touch with us if you have any useful information about the properties of hemp? We would love to hear from you! Find us on Facebook HERE.

Thanks for reading!

Love Emi♥.

x x x

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